As brand strategists, designers, illustrators, and marketeers, we follow the endless possibilities the blockchain technology, NFTs and the Metaverse have to offer. However, we also saw that many projects failed, because developers did not yet understand the importance of a brand story in Web 3.0.
Why is this so important you may ask?
People buy based on experience. It doesn't matter if it's toothpaste, a car, an NFT or a cryptocurrency. They want to be involved in your brand experience.
Experience is the new digital currency.